New graduates
If you just finished massage school, esthetics school, or cosmetology school in Utah, this is the walkthrough nobody gave you in class.
Free Field Guide
Launch Your Wellness Practice in Utah County Without a Lease.
A 12-page field guide for new and transitioning practitioners. What to buy, what to skip, how to price, where to work, and how to make the leap from employed to independent without drowning in overhead.
What you will learn
Five things most practitioners take a year to figure out the hard way.
- The real cost of opening your own studio versus booking by the hour, with line-item Utah County numbers for buildout, insurance, equipment, and marketing.
- A week-one checklist covering licensing, insurance, booking software, pricing, and marketing. Every task, in the order you need to do it.
- How to price your first year without scaring clients or underpaying yourself. The anchor points other local practitioners are actually charging.
- What equipment you actually need for your first studio, compared against what sales reps tell you to buy.
- The no-lease launch playbook. How to start serving clients in under 30 days without signing a long-term commitment or buying a building out.
Who it is for
Built for practitioners in Utah County.
Employed pros going independent
You are already licensed and experienced. You are tired of sharing your tips with a chain. This shows you the exact path to your own practice without quitting first.
Side-income builders
You want your skill to pay without taking on another employer, and you need the smallest, lowest-risk way to start.
Who made it
Written by the owners of CGW Studios.
Built from years of running Canyon Gate Wellness Studios in Orem, Utah, the flexible professional studio space in Utah County for independent wellness and beauty practitioners. Written by Michael and Aeden, the owners, with input from the dozens of practitioners who have launched their own practices out of our building.
The numbers, checklists, and pricing frameworks work for any independent practitioner building a practice in Utah County, whether you book studios with us or not.
Before you download
A few things you might be wondering.
Is this really free?
Yes. No credit card, no upsell. You give us an email address, we send you the PDF. You can unsubscribe from the follow-up list in one click.
Is this a sales pitch for CGW Studios?
It is written by us, so yes, we are biased toward the flexible hourly model. But the cost breakdowns, checklists, and pricing frameworks work for any independent practitioner building a practice in Utah County, not just people who use our space.
What do you do with my email?
We send you the guide, then roughly one short email every two weeks with practical tips for practitioners building a practice in Utah County. No selling, no spam, one-click unsubscribe.
Who is this not for?
Practitioners outside Utah, because the market-specific numbers will not apply. Also anyone who wants a formal business plan template, because this is more tactical than strategic.
Get the guide.
Twelve pages. No fluff. The walkthrough we wish we had when we were starting out.
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